Signicat is a pioneering, pan-European digital identity company with an unrivaled track record in the world’s most advanced digital identity markets. Its digital identity platform incorporates the most extensive suite of identity verification and authentication systems in the world, all accessible through a single integration point. The platform supports the full identity journey, from recognition and onboarding, through login and consent, to making business agreements that stand the test of time.

Role Description

In this senior leadership role, you’ll set the vision and strategy for our high-performing Enterprise Marketing team, driving field marketing, branding, global campaigns, product marketing, content strategy and implementation, digital always-on campaigns, as well as global communication and PR, all with optimum ROI across European markets and beyond.

You’ll lead integrated marketing planning, manage a complex marketing portfolio, and champion innovation, leadership, and execution excellence. As the Head of Enterprise Marketing, you will report to the Chief Product & Marketing Officer and work alongside our SM & Online Channels Marketing Leader.

We're looking for a strategic B2B SaaS marketer with strong digital skills with the ability to use AI tools to rethink and challenge ways of working, excellent commercial acumen, and experience leading cross-functional teams spread across multiple markets. If you're passionate about building a trusted digital world and want to shape the future of digital identity in a fast-growing, purpose-driven company, this is your opportunity.

 Key responsibilities:

• Sets the department vision and strategy and ensures that they support the company goals and business growth
• Conducts strategic marketing analysis that will help guide marketing messages
• Leads the development of all marketing plans, including preparing and effectively managing monthly, quarterly, and annual budgets for the Marketing department
• Ensures the implementation of effective marketing strategies
• Monitors, reviews, and reports on all marketing activities, results, and Return on Investment (ROI)
• Develops the corporate brand identity in consultation with senior managers, executives, and partners
• Manages creative agencies, communications, AR, and retainer partners
• Works collaboratively with other areas of the business, including product management, PX, and Commercial teams to ensure progression toward business KPIs
• Acts as advisor to the CPMO and to other executives' market insights and trends
• Implements marketing best practices and processes, embedding these into the team
• Ensures that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation
• Promotes and embeds strong and inspirational leadership in the entire team by demonstrating the company’s values and championing the leadership behavior framework
• Routinely shares strategies, progress, results, learnings, and relevant industry trends, with the broader team
• Sources talent to ensure the curation and retention of specialist skill sets across your teams
• Drives innovative ideas and solutions through leadership and decision-making action
• Ensures our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Has a complex marketing portfolio (segments, markets, activities, disciplines..)
• Defines and communicates on the ICP (Ideal Client Profile) for all customer segments and how to move them along the buying journey in the most effective way possible (with the highest ROI)
• Expands, develops, and maintains media relationships to create a positive external and internal image associated with brand recognition and brand loyalty
• Develops detailed strategies to improve ROI on marketing activities
  
  

Requirements

• Successful track record in senior marketing – in B2B Saas
• Strong commercial acumen
• At least 10 years of relevant experience, including managing teams
• Relevant degree
• Strong digital skills - experienced understanding of building a digital marketing strategy across multiple markets to drive sales pipeline including strong use of AI tools to achieve efficiency in marketing
• Proven ability to plan and manage budgets
  
  

Key skills

• Excellent leadership, communication, and decision-making skills
• Strong stakeholder management skills and finesse to work closely with various types of stakeholders
• Strong people management and cultural skills
• Strategic understanding / broad capacity of marketing and communication in general – needs to understand the various functions (product marketing, field marketing, content, PR, etc) and see how they interplay and support each other
• Can navigate / develop / keep an eye on many different types of activities and initiatives
• Can juggle between setting the strategic direction while still optimising / overseeing detailed execution across all marketing functions
  
  

What we offer

• Your tech, your way - choose the tech gear that aligns with your comfort and meets your preferences
• Hybrid work style - collaborate with the team in-office several days a week and embrace the flexible work model
• Work-life balance - enjoy an extra 5 paid days off annually, and we will celebrate your work anniversaries with additional days off to recognise and reward your milestones
• Rotterdam: Modern workplace - a cosy office located in the heart of Rotterdam near the central station, with daily lunches provided to keep you fueled throughout the day and so much more!
• Continuous growth - quarterly development talks, a dedicated time during working hours each week for training and development, unlimited access to Udemy courses, defined career paths, and internal mentorship opportunities
• Customised onboarding - we will prepare an Onboarding Plan to ensure an easy and smooth beginning
• Be part of an international team - the opportunity to work from any other Signicat office for 2 months per year and 3 weeks per year from any European country
• Give back to the community - option to use 16 hours of paid volunteer time each year to support a charity or cause you are passionate about
• Empowering feedback culture - by using employee engagement tools, we ensure that every voice is heard, empowering us to grow together
  
  

About Signicat

We build technology for people to trust each other in the digital world. Signicat is the leading provider of trusted digital identity across Europe. We are growing fast, so joining us means you will too. We connect businesses with their customers and users with digital services. But the greatest connections are the human ones that we have within Signicat, working with the brightest minds in our industry. We value the well-being of each employee, and we all work together to create a supportive and inspiring work environment. Signicat has several offices around Europe. We encourage creativity, initiative, and independence to get things done. The digital space is our playground, and we are making it safer together, one day at a time. 

For further information about Signicat, please visit www.signicat.com.